data architecture – Predictive Marketing

How to Scale Marketing Data Frameworks, Architecture, and Best Practices

Native Advertising

By Gavin Smith
October 20, 2025

How to Scale Marketing Data: Frameworks, Architecture, and Best Practices

How to Scale Marketing Data: Frameworks, Architecture, and Best Practices To scale marketing data, you need the right strategy, architecture, and governance from day one. In practice, that means transforming scattered channel metrics and...

How to Build a Marketing Data Platform Architecture, Tools, and Steps

Native Advertising

By Gavin Smith
October 14, 2025

How to Build a Marketing Data Platform: Architecture, Tools, and Steps

How to Build a Marketing Data Platform: Architecture, Tools, and Steps A marketing data platform is the backbone of modern growth teams, unifying raw signals from ads, web, mobile, CRM, and product analytics into...

Building a Marketing Data Platform Architecture, Tools, and a Step-by-Step Playbook

Marketing

By Gavin Smith
September 27, 2025

Building a Marketing Data Platform: Architecture, Tools, and a Step-by-Step Playbook

Building a Marketing Data Platform: Architecture, Tools, and a Step-by-Step Playbook Building a marketing data platform is one of the highest-leverage moves a growth, analytics, or RevOps team can make, because it turns scattered...

Building a Marketing Data Platform Architecture, Tools, and Best Practices

Marketing

By Gavin Smith
August 29, 2025

Building a Marketing Data Platform: Architecture, Tools, and Best Practices

Building a Marketing Data Platform: Architecture, Tools, and Best Practices A Marketing Data Platform brings together every signal your brand captures—from ad impressions and web events to CRM interactions and product usage—so you can...

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How to Scale Marketing Data: Frameworks, Architecture, and Best Practices

How to Build a Marketing Data Platform: Architecture, Tools, and Steps

Building a Marketing Data Platform: Architecture, Tools, and a Step-by-Step Playbook

Building a Marketing Data Platform: Architecture, Tools, and Best Practices

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