Predictive Marketing

Creating

& Eliminating

We apply advanced analytics techniques to significantly improve every aspect of your marketing strategy.

We apply advanced analytics techniques to significantly improve every aspect of your marketing strategy.

Leading Digital Agency Since 2001.

Predictive Marketing Done Right

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At Predictive Marketing, we apply advanced analytics to improve every aspect of your marketing strategy. Our goal is to provide you with personalized support to help you leverage your data along with test and learn strategies to optimize your marketing programs. We use database marketing, data mining, advanced analytic techniques, and test and learn strategies to help marketers:

Leading Digital Agency Since 2001.
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The Future of Marketing

Imagine having the ability to determine exactly which products or services your customers will want in the future - that’s Predictive Marketing. In today’s highly competitive economy, where the landscape is constantly shifting, making accurate predictions and responding accordingly to customer demands are more important than ever. Educated guesswork and traditional marketing metrics are not enough.

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Predictive Modeling

  • Customer Behavior
  • Sales Forecasting
  • Risk Management
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Search Engine Optimization

  • Keyword Research
  • Content Creation
  • On Page Optimization
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Customer Profiling & Segmentation

  • Demographic Information
  • Buying Behavior
  • Psychographic Details
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Market Basket Analysis

  • Buying Pattern Analysis
  • Cross Selling & Upselling
  • Pricing Strategies
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The work process

Our process starts with an in-depth client meeting to understand your business, goals, target audience, and budget. From that point onwards, our work begins and yours end. We will develop a comprehensive plan that includes components such as branding, digital marketing, content creation, and advertising. Throughout the campaign, we will monitor performance using analytics to measure effectiveness and make data-driven adjustments. Finally, we report the results to the client, offering insights and recommendations for future marketing efforts.

Leading Digital Agency Since 2001.
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Strategy Development System At Predictive Marketing

Data Collection and Integration

The first step involves collecting a wide range of data from different sources, including customer transaction histories, social media interactions, website traffic analytics, and external market data. This comprehensive data gathering is crucial for building a robust foundation for predictive analysis.
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Continuous Development Systems At Predictive Marketing

Data Cleaning and Preparation

Once data is collected, it needs to be cleaned and prepared for analysis. This involves removing inconsistencies, filling in missing values, and transforming data into a usable format. This step ensures the accuracy and reliability of the data used in predictive models.
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Insight Generation Systems At Predictive Marketing

Insight Generation

With clean data, the agency conducts exploratory data analysis to identify trends, patterns, and anomalies. This step helps in understanding the underlying structure of the data and forms the basis for more complex predictive models.
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Predictive Model Development Systems At Predictive Marketing

Predictive Model Development

Using statistical techniques and machine learning algorithms, the agency develops predictive models that can forecast customer behaviors, such as purchasing patterns, product preferences, and churn rates. These models are trained and tested on historical data to ensure they can accurately predict future outcomes.
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Strategy Development System At Predictive Marketing

Strategy Development

Based on the insights and predictions derived from the models, the agency creates targeted marketing strategies. These strategies are designed to optimize resource allocation, enhance customer engagement, and maximize return on investment. Strategies might include personalized marketing communications, optimized pricing, or tailored product offerings.
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Continuous Development Systems At Predictive Marketing

Continuous Improvement:

The agency assists the client in implementing the developed strategies. They also set up systems for continuous monitoring of campaign performance against key performance indicators (KPIs). This ongoing analysis allows for real-time adjustments and refinements to strategies based on emerging data and changing market conditions, ensuring that the marketing efforts remain effective over time.

Market Segmentation

Case study: predictive marketing increases sales 30% through a new branding campaign

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Case study: predictive marketing triples conference revenue

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Case study: predictive marketing increases sales 30% through a new branding campaign

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Leading Digital Agency Since 2001.

We're thrilled to partner with some of the upcoming brands

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What our clients and partners reviews

Predictive Marketing has transformed how we approach our sales strategies with their expert market basket analysis. Their team provided in-depth insights that enabled us to understand purchasing patterns and optimize our cross-selling opportunities. Thanks to their analysis, our average order value has increased by 15% in just six months. Their professional approach and deep analytical skills have made them an indispensable part of our marketing efforts
James Cartwright
James Cartwright
Chief Marketing Officer, Apex Retail Group
Working with Predictive Marketing has significantly improved our understanding of customer churn. Their predictive models are sophisticated yet easy to integrate with our existing systems. We've seen a 20% improvement in customer retention since implementing their recommendations. Their team is not only technically proficient but also exceptionally collaborative and responsive to our needs
Angela Richardson
Angela Richardson
Director of Customer Insights, HealthPlus Technologies
The lifetime value prediction services offered by Predictive Marketing have been a game changer for our business strategy. Their detailed analysis and clear reporting have helped us focus our marketing efforts on the most profitable customer segments, resulting in a 30% increase in ROI over the past year. Their strategic insights are invaluable, and their customer service is top-notch
Carl Jennings
Carl Jennings
VP of Business Development, Luxe Fashion International
Predictive Marketing's expertise in predictive modeling has enabled us to anticipate market trends and adjust our inventory accordingly. Their forecasts are incredibly accurate, helping us reduce excess stock by 25% and improve cash flow. The team is knowledgeable, professional, and always ready to help us navigate any challenges
Sarah Thomson
Sarah Thomson
Senior Manager of Data Science, EcoHome Solutions
Their market basket analysis service is profoundly insightful. Predictive Marketing helped us identify unexpected product associations that have led to new bundle offerings, driving an additional 10% revenue growth this quarter alone. Their analytical prowess and strategic thinking were evident in every interaction we had
Derek Huang
Derek Huang
Analytics Lead, Quantum Financial Services
Predictive Marketing's approach to customer churn analysis is both innovative and highly effective. They provided us with actionable insights that have dramatically improved our customer retention rates. The team's dedication and expertise have been evident throughout our partnership, making them a joy to work with.
Lisa Marie
Lisa Marie
Customer Engagement Director, FastTrack Communications
Their lifetime value prediction models have been critical in reshaping our customer engagement strategies. Predictive Marketing's ability to derive meaningful insights from complex data is unmatched. They have a unique talent for explaining complex concepts in an understandable way, making it easier for our teams to take action.
Mark Stevenson
Mark Stevenson
Chief Data Officer, Global EdTech Co.
We hired Predictive Marketing to improve our cross-promotional strategies through market basket analysis. Their team exceeded our expectations by not only identifying key product relationships but also suggesting innovative promotional tactics that have seen great success. Their professionalism and expertise in data analysis are commendable.
Natalie Wu
Natalie Wu
Director of E-Commerce, OmniStyle Retailers
The team at Predictive Marketing has provided us with exceptional support in our efforts to reduce customer churn. Their predictive analytics have helped us understand the underlying factors contributing to churn and develop targeted interventions that have significantly improved customer retention.
Eric Donovan
Eric Donovan
Head of CRM, NextGen Mobile
We relied on Predictive Marketing to help refine our marketing tactics using their lifetime value prediction models. Their insights have enabled us to better allocate our marketing budget and significantly improve our customer acquisition and retention strategies. Their team is highly skilled and always available to provide guidance
Olivia Sanchez
Olivia Sanchez
Strategy Analyst, Innovative Auto Inc.

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Leading Digital Agency Since 2001.

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