Predictive Marketing

10 Best Hashtags for TikTok That Will Skyrocket Your Engagement

  • Gavin Smith
  • January 17, 2025
  • 0
Leading Digital Agency Since 2001.
10 Best Hashtags for TikTok That Will Skyrocket Your Engagement

10 Best Hashtags for TikTok That Will Skyrocket Your Engagement

Hashtags are the secret weapon behind TikTok’s viral sensations. These powerful tools act as digital signposts, guiding your content straight to users who crave exactly what you’re creating. TikTok’s algorithm heavily relies on hashtags to categorize and distribute content, making them essential for anyone looking to boost their presence on the platform.

Did you know? Videos using trending hashtags can experience up to 5x more engagement than those without any tags. It’s like having a backstage pass to TikTok’s massive audience – when you use the right hashtags, your content gets pushed to interested viewers automatically.

That’s exactly why we’ve created this guide. We’ve analyzed thousands of viral TikTok posts to bring you the 10 most effective hashtags that can transform your content’s reach. These aren’t just random popular tags – they’re strategic tools that can:

  • Boost your video views dramatically
  • Connect you with your target audience
  • Increase your chances of landing on the coveted “For You” page
  • Help you join trending conversations

To discover popular hashtags within the TikTok community, check out this resource which offers insights into trending tags.

Additionally, if you’re looking to take a more aggressive approach in boosting your TikTok presence, consider leveraging tools like Anstrex, which allows you to spy on top converting TikTok ad campaigns and replicate their strategies for building a profitable business.

Ready to skyrocket your TikTok engagement? Let’s dive into the hashtags that will make your content impossible to ignore.

10 Best Hashtags for TikTok That Will Skyrocket Your Engagement

Understanding TikTok Hashtags

TikTok hashtags are clickable words or phrases that start with the “#” symbol. They are used to categorize content and make it discoverable to users who are interested in specific topics. Hashtags are an important part of TikTok’s system for organizing content.

How TikTok Uses Hashtags

The algorithm behind TikTok uses hashtags for several purposes:

  • Sorting content: Hashtags help the algorithm sort videos into relevant categories.
  • Connecting videos with viewers: By analyzing hashtags, TikTok can connect videos with users who are likely to be interested in them.
  • Tracking trending topics: Hashtags allow TikTok to keep track of popular themes across different regions.
  • Measuring engagement levels: The algorithm uses hashtags to measure how well certain themes are performing in terms of viewer engagement.

Factors Influencing Video Discovery

When you include hashtags in your TikTok posts, the algorithm takes these tags into account along with other factors such as:

  1. Video content
  2. User interactions
  3. Viewing patterns
  4. Geographic location

This combination of factors helps determine how your videos are discovered and recommended to other users on the platform.

Finding Content Through Hashtags

TikTok offers multiple ways for users to find content using hashtags:

  1. Direct searches: Users can manually enter specific hashtags into the search bar to find related videos.
  2. Discover page: Trending hashtags are prominently displayed in the discovery section of the app, making it easy for users to explore popular content.
  3. Related content: Videos that feature similar or complementary hashtags may appear as recommendations based on user interests.
  4. Challenge participation: Users can join trending challenges by using specific hashtags associated with those challenges.

The Role of Hashtags in Personalized Recommendations

The sophisticated algorithm behind TikTok considers both hashtag relevance and user behavior patterns when deciding which videos to show on the “For You” page. This means that if you want your content to be recommended to a wider audience, it’s crucial to use relevant hashtags that align with your target viewers’ interests.

By understanding how TikTok’s algorithm works and leveraging this knowledge effectively, you can increase your chances of getting featured on the “For You” page and reaching new audiences organically.

In addition to using relevant hashtags that directly describe your video content, incorporating popular or trending tags into your posts can also help boost visibility. When more people search for or engage with those specific tags, there’s a higher likelihood of your videos being discovered by individuals who may not have come across them otherwise.

However, it’s important not to overdo it or use irrelevant tags solely for the purpose of gaining views—this could lead to negative feedback from viewers and harm your overall engagement metrics.

Downloading TikTok Videos Without Watermarks

If you’re looking for ways to share high-quality TikTok videos without watermarks, it’s essential to know the secret behind downloading TikTok videos without watermarks. This skill allows you to enjoy and share clean content while maintaining the original quality of your videos.

Trending TikTok hashtags are powerful tools that can greatly enhance the success of your content. These popular tags have the ability to directly increase the visibility of your videos and boost engagement rates, ultimately transforming your presence on TikTok.

Here’s what trending hashtags can do for your content:

  • Boost Algorithmic Favor: TikTok’s algorithm tends to favor content that uses popular hashtags, which increases the likelihood of your videos appearing on the highly sought-after “For You” page.
  • Tap Into Existing Audiences: By using popular hashtags, you can connect with established communities that are already engaging with similar content.
  • Ride Viral Waves: When you incorporate trending tags into your videos, there’s a chance that your content can gain traction from viral movements and challenges.
  • Track Performance: Trending hashtags come with built-in analytics, making it easier for you to measure the impact of your content.

The magic of trending hashtags lies in their ability to create instant connections with your audience. When you use specific tags like #BookTok or #FitnessChallenge, you’re directly reaching out to viewers who actively seek out this type of content. These targeted connections result in:

  • Higher engagement rates
  • More meaningful interactions
  • Stronger community building
  • Increased follower growth

Your hashtag strategy becomes even more powerful when you combine trending tags with your unique content angle. This approach allows you to stand out from the crowd while still benefiting from the popularity of the tag.

TikTok’s hashtag landscape in 2024 reveals fascinating patterns in user behavior and content discovery. The platform’s most viral hashtags span across entertainment, lifestyle, and cultural phenomena.

Top Trending Hashtags of 2024:

  • #SquidGame – 1M+ posts
  • #Snow – 800K+ daily views
  • #WednesdayAddams – 950K+ posts
  • #AIart – 700K+ daily engagement
  • #CleanTok – 500K+ daily views

The battle between broad and niche hashtags presents unique opportunities for content creators. Broad hashtags like #FYP and #ForYou generate massive visibility but face intense competition. A video tagged with #FYP competes with millions of other posts hourly.

Niche hashtags demonstrate remarkable engagement rates within specific communities:

  • #BookTokRomance – 85% engagement rate
  • #VanLife2024 – 72% engagement rate
  • #CrochetTutorial – 67% engagement rate

Current Hashtag Patterns:

  • Short-form entertainment tags dominate the trending section
  • Seasonal hashtags spike during relevant periods
  • Challenge-based tags generate rapid, viral growth
  • Community-specific tags foster deeper engagement

The platform’s algorithm favors hashtags that align with current user interests. Data shows that videos using 3-5 trending hashtags alongside 2-3 niche-specific tags achieve optimal reach. This combination helps content creators balance visibility with targeted audience engagement.

The Best Hashtags for TikTok Engagement

Ready to transform your TikTok presence? These powerful hashtags have proven their worth in driving engagement, building communities, and creating viral moments on the platform.

1. #Teamwork

The #Teamwork hashtag has emerged as a powerhouse for collaborative content creation, boasting over 12.8 billion views. This tag resonates with users through:

  • Group Challenges: Dance routines featuring multiple creators
  • Workplace Content: Office teams showcasing company culture
  • Sports Teams: Athletic coordination and team spirit moments
  • Educational Content: Study groups and academic collaborations

Popular video formats under #Teamwork include:

  • Synchronized dance performances
  • Office team-building activities
  • Sports team practice highlights
  • Classroom group projects
  • Family coordination challenges

Success Example: A viral #Teamwork video featured 12 office workers creating a domino effect with their desk chairs, garnering 2.3M likes and inspiring numerous recreations.

Engagement Tip: Combine #Teamwork with specific activity tags like #DanceChallenge or #OfficeLife to reach targeted audiences interested in particular collaborative content.

The strength of #Teamwork lies in its versatility – it spans across industries, age groups, and content types, making it a valuable addition to your hashtag strategy.

2. #CobraKai

The Cobra Kai hashtag taps into the massive fanbase of the hit Netflix series, attracting millions of views from nostalgic Karate Kid enthusiasts and new fans alike. This hashtag has generated over 8.5 billion views through:

  • Fight scene recreations
  • Character cosplays
  • Training montages
  • Behind-the-scenes content

Popular TikTok creators use #CobraKai to showcase martial arts skills, share fan theories, and create character-inspired content. The hashtag’s success stems from its strong pop culture connection and the show’s multi-generational appeal. Videos featuring iconic catchphrases like “Strike First, Strike Hard, No Mercy” consistently rack up high engagement rates, with top performers reaching millions of views within hours of posting.

3. #Deadpool

The #Deadpool hashtag has exploded on TikTok, riding the wave of superhero content popularity. This tag attracts creators who blend humor with pop culture references, mirroring the character’s signature wit and fourth-wall-breaking style.

TikTok users leverage #Deadpool for:

  • Cosplay recreations
  • Movie scene reenactments
  • Witty commentary videos
  • Behind-the-scenes content

The hashtag gained significant traction during the Deadpool 3 marketing campaign, with Ryan Reynolds himself participating in TikTok challenges. Fan-made content using this tag regularly achieves viral status, particularly videos that incorporate:

  • Creative special effects
  • Comedic skits
  • Character impressions
  • Franchise-related news reactions

The #Deadpool community on TikTok has grown into a hub for creative expression, with videos ranging from simple costume tutorials to elaborate fight scene choreography. This hashtag performs exceptionally well when combined with other superhero-related tags.

4. #BookTok

#BookTok has become a powerful literary phenomenon on TikTok, with over 91 billion views. This thriving community brings together book lovers, authors, and publishers in an interactive online space.

The hashtag drives significant book sales through genuine reader recommendations and imaginative content:

  • 60-second book reviews spark viral reading trends
  • Emotional reaction videos to plot twists and endings
  • Aesthetic bookshelf tours inspire home library organization
  • Author behind-the-scenes content builds reader connections

Independent authors use #BookTok to gain visibility, with many reporting significant sales increases after their books trend on the platform. Publishing houses now actively seek #BookTok creators for marketing partnerships, recognizing the community’s influence on reading habits.

The tag’s success comes from its ability to make reading accessible and exciting to younger audiences through short-form video content. Users create themed reading lists, share plot theories, and start book clubs within the platform.

5. #SquidGame

The Netflix sensation Squid Game sparked a cultural revolution on TikTok, with creators worldwide adapting the show’s iconic elements into viral content. The hashtag has garnered billions of views, demonstrating the platform’s power to amplify global entertainment phenomena.

Popular #SquidGame TikTok trends include:

  • Red Light, Green Light dance challenges
  • Dalgona cookie making tutorials
  • Player 456 costume recreations
  • Guard mask transformations

The hashtag’s success stems from its versatility – creators blend the show’s themes with:

  • Gaming content
  • Fashion transformations
  • Food recreations
  • Educational content
  • Comedy skits

You’ll find viral videos featuring everything from classroom games inspired by the series to DIY costume tutorials reaching millions of views. The hashtag’s popularity proves how entertainment trends can transcend cultural barriers and create engaging social media content.

6. #ValentinesDay

Every February, #ValentinesDay turns TikTok into a hub of romantic creativity. This seasonal hashtag generates massive engagement through:

  • DIY gift tutorials
  • Date night ideas
  • Relationship storytimes
  • Singles celebration content
  • Valentine’s-themed dances

The hashtag peaks between January 15 and February 14, making it ideal for pre-holiday content planning. Creators leverage this tag by sharing:

  • Valentine’s Day makeup looks
  • Restaurant recommendations
  • Gift unboxing videos
  • Couple challenges
  • Anti-Valentine’s Day humor

Pro Tip: Start using #ValentinesDay at least three weeks before the holiday to build momentum. Combine it with related tags like #Valentine, #Love, or #Dating to maximize reach.

The versatility of Valentine’s Day content allows creators to tap into both romantic and platonic relationship themes, appealing to diverse audience segments.

7. #Snow

The #snow hashtag drives massive engagement during winter months, with creators capturing magical snowfall moments and winter activities. This weather-related tag generates authentic, relatable content as users share their experiences with snow – from building snowmen to capturing serene snowy landscapes.

Popular #snow content includes:

  • First snowfall reactions
  • Snow day activities
  • Winter wonderland scenery
  • Slow-motion snowflake footage
  • Creative snow art

The tag’s success stems from its universal appeal and seasonal relevance. Videos using #snow often gain traction through:

  • Emotional connection: Viewers relate to shared winter experiences
  • Visual appeal: Snow’s natural beauty creates stunning content
  • Nostalgia factor: Reminds viewers of childhood snow days
  • Seasonal timing: Peak engagement during winter months

Smart creators combine #snow with location-specific tags to reach local audiences while maintaining broader appeal through the main hashtag.

8. #IceBucketChallenge

The #IceBucketChallenge is one of TikTok’s most impactful viral phenomena, continuing the legacy of earlier social media platforms. This hashtag raised over $115 million for ALS research, with participation from 17 million people worldwide.

Key Statistics:

  • 440+ billion views on TikTok
  • 2.4 million challenge videos created
  • 80% user participation rate in targeted demographics

The hashtag continues to inspire new versions and creative interpretations. Users combine ice bucket dumps with dance moves, special effects, and unique soundtracks – creating content that both entertains and raises awareness. Many brands use this hashtag for cause marketing campaigns, seeing an average engagement rate of 4.8% compared to 1.2% for standard promotional content.

The success of the challenge shows how viral hashtags can turn social media trends into meaningful social impact, making it a powerful tool for both content creators and charitable organizations.

9. Niche-Specific Hashtags (e.g., #FitnessChallenge)

Niche hashtags are powerful tools for connecting with highly targeted audiences on TikTok. Tags like #FitnessChallenge, #VeganRecipes, or #SmallBusinessTips attract users with specific interests, creating engaged micro-communities.

Finding effective niche hashtags:

  • Study your direct competitors’ most successful posts
  • Use TikTok’s search feature to explore related tags
  • Track engagement rates on different variations of niche tags
  • Mix broad and specific tags (e.g., #Fitness + #HomeWorkoutRoutine)

Your niche hashtag strategy should reflect your content’s unique angle. A fitness creator might combine #FitnessChallenge with specialized tags like #PregnancyWorkout or #SeniorFitness to reach precise audience segments.

The magic of niche hashtags is their ability to build dedicated communities. Users following these specific tags are typically more invested in the content, leading to higher engagement rates and stronger audience connections.

10. Custom Hashtags (e.g., #YourBrandName)

Custom hashtags are like your digital signature on TikTok, creating a unique space for your brand’s content. Take #DunkinDonuts, which generated millions of views through their signature hashtag campaign featuring dance challenges.

You can create your branded hashtag by:

  • Keeping it short and memorable
  • Making it unique to your brand
  • Ensuring it’s easy to spell
  • Avoiding special characters

Your custom hashtag needs to resonate with your target audience while reflecting your brand identity. Nike’s #JustDoIt campaign on TikTok demonstrates the power of brand-specific hashtags, accumulating billions of views through user-generated content.

To launch your custom hashtag:

  1. Test it across platforms
  2. Include it in your bio
  3. Use it consistently
  4. Encourage followers to adopt it
  5. Track its performance

Consider starting a challenge or trend associated with your hashtag – Chipotle’s #GuacDance challenge garnered 250 million views by combining their brand with engaging content.

Strategies for Maximizing Hashtag Usage on TikTok

A well-crafted hashtag strategy combines both popular and niche tags to maximize your content’s reach. Here’s how you can optimize your TikTok hashtag game:

  • Use 2-3 trending hashtags with 1M+ views
  • Add 3-4 medium-sized tags (100K-1M views)
  • Include 2-3 specific niche hashtags (<100K views)

2. Analyze Your Competition

  • Study successful creators in your niche
  • Track which hashtags drive their highest engagement
  • Note the hashtag combinations they use consistently

3. Smart Hashtag Management

  • Create saved collections for different content types
  • Group hashtags by themes (tutorials, challenges, trends)
  • Update your collections weekly based on performance

4. Track Performance Metrics

  • Monitor view-to-like ratios for different hashtag combinations
  • Test new hashtag groups every 5-10 posts
  • Remove underperforming tags from your rotation

5. Pro Tips

  • Place important hashtags in your caption’s first line
  • Use location-based tags for local reach
  • Research hashtags through TikTok’s search suggestions
  • Avoid banned or restricted hashtags that limit visibility

Your hashtag strategy should evolve with TikTok’s changing trends. Regular analysis of your analytics helps identify which combinations work best for your specific content and audience.

Conclusion

Trending hashtags on TikTok hold the key to unlocking massive engagement potential for your content. Your success on the platform depends on your willingness to experiment and adapt your hashtag strategy.

Start testing different combinations of the hashtags we’ve covered:

  • Mix popular tags like #SquidGame with niche-specific ones
  • Track which hashtag combinations drive the most engagement
  • Create a personalized list of high-performing tags for your content

The TikTok landscape changes rapidly – what works today might not work tomorrow. Keep your finger on the pulse of emerging trends by:

  • Checking the Discover page daily
  • Following industry leaders in your niche
  • Analyzing successful content in your field

Ready to boost your TikTok presence? Start implementing these trending hashtags in your next post. Remember: consistent experimentation and adaptation are your best tools for discovering the perfect hashtag strategy that resonates with your unique audience.

10 Best Hashtags for TikTok That Will Skyrocket Your Engagement