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TikTok Affiliate Program: The Ultimate Guide for Eligible Countries in 2024

  • Gavin Smith
  • June 10, 2024
  • 0
Leading Digital Agency Since 2001.
tiktok affiliate program supported countries

TikTok Affiliate Program: The Ultimate Guide for Eligible Countries in 2024

The TikTok affiliate program offers a lucrative opportunity for digital marketing experts and TikTok users to monetize their content. By leveraging the power of TikTok’s vast audience, you can earn commissions through promoting various products and services. Understanding the supported countries and eligibility criteria is crucial for maximizing your earnings.

Eligibility and availability vary across regions, making it essential to know where you can participate. This knowledge helps you strategize effectively and tap into the right markets.

In this guide, we’ll delve into the specific details for several key regions:

North America

  • United States
  • Canada


  • United Kingdom
  • France
  • Germany


  • Japan
  • South Korea

Middle East & Africa

  • United Arab Emirates (UAE)

Latin America

  • Mexico

For more insights on capitalizing on TikTok ads campaigns, consider checking out Anstrex. Anstrex allows you to spy on top converting TikTok ad campaigns and replicate their strategies to build a profitable business.

You may also find it beneficial to join the TikTok For Business affiliate program. This program enables you to become an affiliate and bring the power of TikTok Ads to your audience.

Understanding these aspects will position you to take full advantage of this program’s potential.

tiktok affiliate program supported countries

TikTok Affiliate Program: An Overview

The TikTok affiliate program is a dynamic initiative designed to empower digital marketing experts and social media influencers by offering them a platform to earn commissions through promoting products on TikTok. This program opens up new revenue streams for those who can leverage their audience and content creation skills.

What is the TikTok Affiliate Program?

The TikTok affiliate program allows users to earn money by promoting products from various brands. By sharing tailored links within their content, affiliates can drive sales and earn a commission for each successful transaction. It’s an innovative way to monetize your influence and creativity on one of the fastest-growing social platforms.

Who is it Designed For?

This program is primarily designed for:

  • Digital marketing experts looking to expand their affiliate networks.
  • Social media influencers with a substantial follower base.
  • Content creators who are skilled in producing engaging and persuasive videos.

How Does it Work?

Affiliates sign up through the TikTok platform or via an affiliate network that partners with TikTok. Once approved, they gain access to a range of products they can promote. The process involves:

  1. Selecting products that align with their niche.
  2. Creating engaging content that showcases these products.
  3. Embedding unique affiliate links within their posts or descriptions.
  4. Earning a commission on every sale generated through these links.

Key Role of TikTok Ads Manager

A crucial tool for affiliate marketers on this platform is the TikTok Ads Manager. This feature provides robust analytics and ad management capabilities, allowing marketers to:

  • Track performance metrics of their campaigns.
  • Optimize ad placements for maximum engagement.
  • Utilize various ad formats like In-Feed Ads and Branded Hashtag Challenges to enhance visibility.

For detailed insights into how the TikTok Shop integrates with these strategies, check out this article on the legitimacy of the TikTok Shop.

By understanding these components, you can effectively harness the potential of the TikTok affiliate program and maximize your earnings through strategic digital marketing efforts.

Benefits of Joining the TikTok Affiliate Program

Joining the TikTok affiliate program offers several compelling benefits:

1. Potential Earnings Through the Affiliate Program

Participants can earn substantial income by promoting products on TikTok. The platform’s vast user base provides numerous opportunities to reach potential buyers, translating into higher earnings.

2. Advantages of Participating in the Program

  • Wide Reach: TikTok’s global popularity ensures access to diverse audiences.
  • Engaging Content: The video format allows for creative and engaging promotional content.
  • Brand Partnerships: Affiliates can collaborate with well-known brands, enhancing their credibility and reach.

3. Opportunity to Earn Higher Commissions Based on Performance Metrics

The program rewards affiliates who drive significant sales or traffic. High-performing affiliates can negotiate better commission rates, making it a lucrative opportunity for dedicated marketers.

4. Overview of Commission Rates and Payment Processing Options

Commission rates typically start at around 10%, but can vary based on agreements with specific brands. Payments are processed through reliable systems, ensuring timely and secure transactions. Affiliates have access to detailed reports on their earnings and performance metrics, providing transparency and insights for strategic planning.

The TikTok affiliate program not only offers financial rewards but also equips marketers with tools to maximize their impact on the platform.

Supported Countries for the TikTok Affiliate Program

1. North America

The TikTok affiliate program has established a strong presence in North America, particularly in the United States and Canada. These countries offer vast opportunities for digital marketers and influencers to leverage the platform’s wide reach and engagement rates.

Availability and Eligibility in the United States:

  • The United States is one of the primary markets for the TikTok affiliate program.
  • To be eligible, you must meet specific criteria such as having a verified TikTok account, a substantial follower base, and active engagement levels.
  • The program also favors users who consistently produce high-quality content that aligns with TikTok’s community guidelines and advertising policies.

Key Points for US Users:

  • Monetization Potential: US-based affiliates can earn significant commissions due to the large consumer market.
  • User Demographics: A diverse audience allows for niche targeting, enhancing the effectiveness of affiliate marketing campaigns.
  • TikTok Ads Manager: This tool is essential for optimizing ad performance and tracking metrics that contribute to higher commissions.

Availability and Eligibility in Canada:

  • Canada, similar to the US, offers a robust platform for affiliates to market products through TikTok.
  • Eligible participants need verified accounts, an engaged follower base, and consistent content creation that adheres to TikTok’s standards.

Key Points for Canadian Users:

  • Market Reach: Although smaller than the US, Canada’s market still provides ample opportunities for affiliates.
  • Bilingual Content: Creating content in both English and French can maximize reach within different demographic segments.
  • Cultural Relevance: Understanding local trends can significantly improve campaign performance.

Why North America is Ideal for Affiliate Marketing on TikTok:

  • High Engagement Rates: Both countries report high user engagement rates, which are crucial for successful affiliate marketing.
  • Advanced Ad Tools: Access to advanced tools within TikTok Ads Manager enhances campaign management and optimization.
  • Diverse Audience Base: The varied demographics across these regions allow affiliates to target specific niches effectively.

The strategic importance of North America in the TikTok affiliate program cannot be overstated. Affiliates in these regions have access to a wealth of resources and a large consumer base, making it an attractive option for those looking to maximize their earnings through social media marketing.

By understanding the eligibility criteria and leveraging the unique advantages offered by each country, you can optimize your efforts within this lucrative program.

2. Europe

The TikTok affiliate program extends its opportunities to several key markets in Europe, including the United Kingdom, France, and Germany. Understanding the availability and eligibility criteria within these regions is crucial for your affiliate marketing success on TikTok.

United Kingdom

  • The UK is a major player in the TikTok affiliate landscape.
  • Marketers can leverage a diverse and engaged audience.
  • Eligibility typically requires an active TikTok account and compliance with the platform’s policies.


  • France offers a vibrant market with significant potential for affiliates.
  • Affiliates must meet specific criteria, often related to content quality and follower engagement.
  • Utilizing local trends and cultural nuances can greatly enhance your affiliate campaigns.


  • Germany represents another lucrative market within Europe.
  • The eligibility criteria focus on active participation and adherence to TikTok’s guidelines.
  • Effective targeting of German users involves understanding their preferences and behaviors on the platform.

Staying informed about the latest updates is essential as TikTok frequently expands its affiliate program to new regions. This ensures you remain competitive and can maximize your earnings through targeted strategies in these European countries.

3. Asia-Pacific

Availability and Eligibility in Japan and South Korea

The TikTok affiliate program has extended its reach to the dynamic markets of Japan and South Korea. For digital marketers in these countries, this presents a prime opportunity to leverage TikTok’s massive user base.

  • Eligibility Criteria: Japanese users can join the program if they meet specific requirements, such as having an active TikTok account and complying with local advertising regulations.
  • Marketing Potential: With a tech-savvy population and high social media engagement, Japan offers fertile ground for affiliate marketers aiming to maximize their earnings.
South Korea
  • Eligibility Criteria: Similar to Japan, South Korean users must adhere to certain guidelines to participate in the program, including maintaining a compliant TikTok profile.
  • Marketing Potential: Known for its innovative digital landscape, South Korea provides excellent opportunities for affiliate marketers to tap into trends and consumer behavior unique to this market.

Note: The TikTok affiliate program is constantly expanding to new regions, so it’s essential to stay updated with the latest information on supported countries.

Leveraging these high-engagement regions can significantly boost your affiliate marketing success on TikTok.

4. Middle East & Africa

Availability and Eligibility in the United Arab Emirates (UAE)

The TikTok affiliate program is becoming popular in the Middle East, especially in the United Arab Emirates (UAE). This program is open to digital marketing experts and content creators who meet TikTok’s requirements.

Key Points for UAE:

  • Eligibility Requirements: To join, you must have an active TikTok account with a good following and abide by the community guidelines.
  • Market Potential: The UAE has a large number of social media users and high consumer spending power, making it an attractive market.
  • Localized Content: Focus on creating content that resonates with the UAE audience’s interests and culture.

Benefits of Targeting UAE:

  • High Engagement Rates: Users in the UAE are very active on TikTok and other social media platforms.
  • Brand Partnerships: Opportunities to collaborate with local and international brands that are popular in the UAE.
  • Commission Structures: Possibility of earning higher commissions due to the affluent customer base in the UAE.

It’s important to stay updated on TikTok’s latest developments so you can take advantage of new opportunities. The platform is constantly changing, so being proactive in your affiliate marketing strategies is key.

5. Latin America

Availability and Eligibility in Mexico

The TikTok affiliate program is now available in Latin America, and Mexico is one of the countries where it has gained significant traction. This expansion opens up doors for Mexican digital marketers and content creators to leverage TikTok’s large user base for affiliate marketing purposes.

Eligibility Criteria

To become a part of the TikTok affiliate program in Mexico, you need to meet the following requirements:

  1. Residence: You must be a resident of Mexico.
  2. Account Type: A business or creator account on TikTok is required.
  3. TikTok Ads Manager: Familiarity with TikTok Ads Manager is crucial for optimizing campaigns and tracking performance metrics.
Key Benefits for Mexican Affiliates

Here are some advantages that Mexican affiliates can enjoy by joining the TikTok affiliate program:

  1. Market Reach: Mexico represents a significant market with high engagement rates on TikTok, making it an ideal location for affiliate marketing.
  2. Language Advantage: Content in Spanish can resonate deeply with the local audience, enhancing the effectiveness of your campaigns.
  3. Growth Potential: As the program is constantly expanding, early adopters in Mexico can leverage this opportunity for substantial growth.

It’s important to stay updated with the latest developments in the TikTok affiliate program to ensure you remain competitive and capitalize on new opportunities as they arise.

Creating a TikTok Shop for Affiliate Marketing

Introduction to the TikTok Shop feature for promoting affiliate products

The TikTok Shop is an innovative feature designed to facilitate the promotion and sale of affiliate products directly through the platform. It allows creators to showcase products in their videos, making it easier for followers to purchase items seamlessly.

How to create a successful TikTok Shop that drives sales

To create a successful TikTok Shop:

  1. Set up your shop: Ensure you have a valid business account and access to the TikTok Shop feature.
  2. Curate products: Select high-quality, trending items that resonate with your audience.
  3. Engage with visuals: Use eye-catching images and engaging product descriptions.

Implementing video shopping ads is crucial for driving traffic to your TikTok Shop. These ads allow you to integrate product links directly within your videos, providing a seamless shopping experience. Optimized product links should be clear, concise, and easy to follow.

  • Video Shopping Ads: Integrate clickable links within your content.
  • Optimized Product Links: Ensure links are trackable and lead directly to the product page.

Negotiating higher commission rates with brands on TikTok

Building strong relationships with brands can lead to higher commission rates. Engage with brands by:

  • Demonstrating your audience reach and engagement metrics.
  • Showcasing past performance and successful campaigns.
  • Proposing exclusive deals or promotions tailored for their products.

Using these strategies, you can maximize your earnings through the TikTok affiliate program while providing value to both brands and followers.

Organic TikTok Affiliate Marketing Strategies

Organic TikTok affiliate marketing uses the platform’s natural reach to promote affiliate products without paid ads. This method takes advantage of TikTok’s algorithm, which prioritizes interesting and high-quality content.

Understanding the Power of Organic Reach on TikTok

TikTok’s algorithm is designed to boost content that connects with users. By making engaging and genuine videos, you can tap into this organic reach to improve your affiliate campaigns. Unlike traditional advertising, organic marketing focuses on building trust and authenticity, which can lead to higher conversion rates.

Strategies for Effectively Targeting Specific Demographics

To succeed in organic TikTok affiliate marketing, it’s crucial to understand and target specific demographics. Here are some strategies:

  1. Niche Content Creation: Focus on producing content that appeals to a particular audience segment. For instance, if your target demographic is young adults interested in fitness, create workout videos featuring the products you are promoting.
  2. Engaging Videos: Utilize TikTok’s creative tools to make your videos more engaging. Use effects, music, and trending challenges to capture attention.
  3. Consistency: Regularly posting content helps maintain visibility. Consistent engagement with your audience builds a loyal following that is more likely to convert into sales.
  4. User Interaction: Responding to comments and messages can foster a community around your content. Engaging with your audience increases trust and encourages them to check out your affiliate links.

By understanding these strategies and focusing on creating compelling content, you can effectively use the power of organic reach on TikTok for successful affiliate marketing campaigns.

Advertising Solutions for Commission on Conversions

TikTok For Business offers a variety of advertising solutions designed specifically for affiliate marketers who want to maximize their commission on conversions. Here are some of the ad formats available on the platform that can help you engage and convert your audience effectively:

1. In-Feed Ads

These ads seamlessly blend in with users’ “For You” feeds, providing a non-disruptive way to grab attention. By creating compelling and relevant content, you can increase user engagement and improve conversion rates.

2. Branded Hashtag Challenges

This format encourages users to join in by creating content around a specific hashtag. It takes advantage of TikTok’s viral nature, allowing brands to reach a wider audience while also boosting engagement and conversion rates.

Both of these ad formats can be optimized using TikTok’s powerful targeting options, which let you narrow down your audience based on specific demographics and interests. By using these tools effectively, you can make sure that your campaigns resonate with the right people and increase your chances of earning higher commissions.

TikTok For Business also provides advanced analytics and tracking features, giving you access to real-time performance metrics. This data-driven approach allows you to constantly monitor your results and make adjustments as needed, ensuring continuous improvement in your affiliate marketing strategies.

The Future of the TikTok Affiliate Program: Expanding to New Markets

TikTok’s affiliate program is ready to expand into new markets, providing exciting prospects for affiliate marketers. As TikTok continues to gain popularity worldwide, it plans to introduce its affiliate program in developing nations where online shopping is booming.

Key Insights on Future Expansion

  • Targeting Emerging Markets: Countries in regions like Southeast Asia, Africa, and South America are experiencing a significant increase in internet usage and smartphone adoption. These markets are ideal for digital marketing efforts.
  • Localized Campaigns: TikTok intends to customize its affiliate program to suit the specific needs and preferences of these new markets. This includes personalized commission structures, payment options, and marketing strategies tailored to each region.

Early-Mover Advantage

Affiliate marketers who enter these emerging markets early can establish a strong position before competition becomes fierce. Some potential advantages include:

  • Building Brand Recognition: Being among the first to promote brands on TikTok can help create awareness and loyalty among new users.
  • Lower Competition: With fewer competitors initially, there’s a greater opportunity to dominate niche segments.
  • Innovative Marketing Strategies: By understanding local trends and cultural nuances, marketers can create powerful campaigns that resonate with the audience.

The expansion of the TikTok affiliate program into developing countries offers a profitable opportunity for online entrepreneurs seeking to expand their income sources. By staying updated on these developments, you can strategically position yourself for success in new markets.


Engaging with the TikTok affiliate program offers a substantial opportunity for digital entrepreneurs to generate significant revenue. By tapping into the potential of this platform, you can leverage the dynamic and fast-growing user base of TikTok to maximize your earnings.

Key actions to consider:

  1. Explore the availability and eligibility criteria in your region among the eligible countries in 2024.
  2. Create a comprehensive strategy utilizing both organic reach and TikTok’s advertising solutions.
  3. Establish a TikTok Shop to enhance product visibility and streamline sales.

The combination of strategic content creation, targeted advertising, and optimized product links can elevate your affiliate marketing efforts. This lucrative revenue stream is not only viable but scalable, offering immense potential for those willing to invest time and creativity into their campaigns.

Start leveraging the TikTok affiliate program today and watch as your digital marketing efforts transform into tangible financial success.

Discover more about the future projections and innovative features of TikTok Shop on TikTok’s official site.

tiktok affiliate program supported countries