Predictive Marketing
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5 Free Ways to Archive and Analyze Your Tweets

5 Free Ways to Archive and Analyze Your Tweets

Your Twitter stream is a moving target. After a couple of weeks, tweets disappear, unrecoverable via Twitter search. Fortunately, if you want to collect, save, and analyze Tweets, there are several alternatives that are freely available. If you are interested mainly in saving your own Tweets, using Google Reader is perhaps the best alternative. You simply need to locate the RSS feed ...

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Predict Market Success With Google Insights

Predict Market Success With Google Insights

We are awash in a sea of data. Thanks to web analytics tools, CRM systems, and social media, we have more data than ever about the behavior of customers and prospects. What is often lacking are the knowledge and skills necessary to turn this data into useful information. Both are on display in a brilliant study conducted by Seth Stephens-Davidowitz of Harvard. As reported ...

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A Vital New Marketing Metric: The Network Value of a Customer

A Vital New Marketing Metric: The Network Value of a Customer

New research is underscoring the influence of social networks in marketing. Researchers at Telenor, a mobile phone carrier in Scandanavia, developed a map of social connections based on calling patterns between subscribers to analyze the adoption of the iPhone since 2007. The research showed that an individual with just one iPhone-owning friend was three times more likely to own one ...

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On Twitter, Timing is Everything

On Twitter, Timing is Everything

Twitter is a medium of the moment. The life-span of a tweet is exceedingly short.  If a tweet it is not read quickly after being posted, chances are that it won't be read at all. The lifetime of a tweet appears to be social media's answer to the mayfly. In one of my previous posts, I examined the question "When is the ...

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How Analytics is Revolutionizing Audience Development

How Analytics is Revolutionizing Audience Development

I was recently invited to speak at the IAEE meeting in Boston to shed some light on how analytics can be used to increase attendance at events. In recent years event producers have found it more difficult to attract attendees, due to the rise of the Internet, the growing inconvenience of travel, and an economic recession. As event producers have struggled against ...

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  • Eliminate the Guesswork in Marketing

    At Predictive Marketing, we apply advanced analytics to improve every aspect of your marketing strategy. Our goal is to provide you with personalized support to help you leverage your data along with test and learn strategies to optimize your marketing programs. We use database marketing, data mining, advanced analytic techniques, and test and learn strategies to help marketers:

    • Identify the customers and prospects who are most likely to buy your product
    • Attract new customers cost effectively
    • Better target an audience through market segmentation
    • Customize messaging to individual customers and prospects to increase response
    • Retain a higher percentage of customers
    • Accurately track and analyze the results of marketing programs, so you can measure ROI
    • Successfully introduce new products
    • Rapidly optimize your marketing programs
  • The Future of Marketing

    Imagine having the ability to determine exactly which products or services your customers will want in the future - that’s Predictive Marketing. In today’s highly competitive economy, where the landscape is constantly shifting, making accurate predictions and responding accordingly to customer demands are more important than ever. Educated guesswork and traditional marketing metrics are not enough.


  • Predictive Marketing -
    More Than Simple Analytics

    "Any company can generate simple descriptive statistics about aspects of its business - average revenue per employee, for example, or average order size. But analytics competitors look well beyond basic statistics. These companies use predictive modeling to identify the most profitable customers - plus those with the greatest profit potential and the ones most likely to cancel their accounts...Some companies have built their very businesses on their ability to collect, analyze, and act on data. Every company can learn from what these firms do."

    Thomas Davenport
    Competing on Analytics
    Harvard Business Review









Predictive Marketing