Predictive Marketing
  • Eliminate the Guesswork in Marketing

    At Predictive Marketing, we apply advanced analytics to improve every aspect of your marketing strategy. Our goal is to provide you with personalized support to help you leverage your data along with test and learn strategies to optimize your marketing programs. We use database marketing, data mining, advanced analytic techniques, and test and learn strategies to help marketers:

    • Identify the customers and prospects who are most likely to buy your product
    • Attract new customers cost effectively
    • Better target an audience through market segmentation
    • Customize messaging to individual customers and prospects to increase response
    • Retain a higher percentage of customers
    • Accurately track and analyze the results of marketing programs, so you can measure ROI
    • Successfully introduce new products
    • Rapidly optimize your marketing programs
  • The Future of Marketing

    Imagine having the ability to determine exactly which products or services your customers will want in the future - that’s Predictive Marketing. In today’s highly competitive economy, where the landscape is constantly shifting, making accurate predictions and responding accordingly to customer demands are more important than ever. Educated guesswork and traditional marketing metrics are not enough.

  • Predictive Marketing -
    More Than Simple Analytics

    "Any company can generate simple descriptive statistics about aspects of its business - average revenue per employee, for example, or average order size. But analytics competitors look well beyond basic statistics. These companies use predictive modeling to identify the most profitable customers - plus those with the greatest profit potential and the ones most likely to cancel their accounts...Some companies have built their very businesses on their ability to collect, analyze, and act on data. Every company can learn from what these firms do."

    Thomas Davenport
    Competing on Analytics
    Harvard Business Review

Predictive Marketing