Featured Posts
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How Analytics is Revolutionizing Audience Development
I was recently invited to speak at the IAEE meeting in Boston to shed some light on how analytics can be used to increase attendance at events. In recent years event producers have found it more difficult to attract attendees, due to the rise of the Internet, the growing inconvenience of travel, and an economic recession. As event producers have struggled against ...)
Twitter at Events: Find Out What Attendees Really Think
The immediacy of Twitter has provided an unprecedented window into the collective mind of conference and trade show attendees as they share information on what they are doing and thinking right now. Just ask Evan Williams, the co-founder of Twitter. At his keynote at SXSW earlier this year, when he was interviewed by Umair Haque, Director of the Havas Media Lab, the negative comments on Twitter about ...)
A New Way to Segment Your Twitter Followers With Analytics
The Twitter list feature has made it possible to create groups of people and follow their twitter stream independently. It's a new twist on a classic marketing technique - segmentation. In the case of Twitter, it's an opportunity to listen to a group of followers with a common set of interests and learn what's on their mind. If you have a ...)
How to Kick-Start Your Viral Marketing Campaign
In my last post, I reviewed the ability of some of the most well known Twitter users to extend their reach through viral marketing. One well-known approach to viral marketing is to focus your message on a small number of highly influential people, who will then help to start a word-of-mouth chain reaction that effectively broadcasts your message to a ...)
Extend Your Reach on Twitter With Viral Marketing
One of the many attractions of Social Media is the opportunity to amplify your message through viral marketing. In theory, if you can deliver the right message to a select number of the right people, you can reach thousands, or even millions of people on a shoestring budget. In previous posts, I have analyzed how to maximize the effective reach ...-
Predictive Marketing -
More Than Simple Analytics
"Any company can generate simple descriptive statistics about aspects of its business - average revenue per employee, for example, or average order size. But analytics competitors look well beyond basic statistics. These companies use predictive modeling to identify the most profitable customers - plus those with the greatest profit potential and the ones most likely to cancel their accounts...Some companies have built their very businesses on their ability to collect, analyze, and act on data. Every company can learn from what these firms do."
Thomas Davenport
Competing on Analytics
Harvard Business Review